BEST ELECTRONICS = motor, controller, batteries, battery management - all managed/controlled with software +add vertical integration (even seats) design goals = safest, most efficient, quickest, longest range, longest life, beautiful similar for the GigaFactory itself +constant improvement (includes GigaFactory, no model years) NO dealers, NO ad $, NO market research (more $ for design/engineering, constant improving) NOT just margin driven, but more importantly mission driven (look it up) How does Elon do it?