J
jbcarioca
Guest
As it happens quite a lot of people take larger cars for smaller ones, not necessarily cheaper ones, Years ago I recall the most common car traded in for a BMW M3 was a BMW 5-Series. In the current case I think there are a fair number of Tesla S owners who'd prefer a smaller car and have Model 3 order because it is to be smaller. Some of them ('us' since I'm one, intend to trade a P85D, and in a perfect world wold replicate the performance I now have in the Model S. Price is not a factor in that calculus. How many of those people are there? I doubt that anybody know, but it certainly could have a significant increase in CPO's. The last time that happened to Tesla it was the Model s P85 owners trading for P85D. For some months the landers were all P85's and CPO deals were cheap. I'll wager that the impact on new Model S sales will be negligible, but the influx of attractively priced Model S will bring many owners who want a larger car but cannot afford a new S or X. That is what the CPO does, increase the buyer pool.Why do you imagine there will be "a flood" of people trading in their S or X for Model 3s?? How frequently do people driving high end performance/luxury cars trade them in for smaller and slower cars? Even before full autonomous hardware was added to all S/X cars, both vehicles were already safest cars on the market. Pre fall 2016 owners who want the max possible safety will be more likely to trade in for new S/X than a Model 3. They'll get a HUD display to boot!
Despite the uncertainty I suspect the sales of X will be unaffected, but S volume will be lower, with average sale price rising by at least 40%, as many of the former buyers of new S60 and a fair number of S75 will opt for Model 3 instead. Much depends on how well-equipped Model 3 variants will be. There are many of us who'll keep our S's and wait until a PxxD will be available. If Model 3 at launch has nice options then the deferrals might be fewer.
These question probably are keeping some people awake nights.
Either way the TSLA price impact will probably be very positive because overall sales and profits will rapidly rise.