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Amp Bringing All-Electric Jeep Grand Cherokee to Detroit

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AnOutsider

S532 # XS27
Moderator
Apr 3, 2009
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Its official: Amp bringing all-electric Jeep Grand Cherokee to Detroit

When the Amp Jeep Grand Cherokee comes to market early next year, Burns said, it will compete (in a sense) with the Tesla Model S and Model X. Sure, it's hard to compare a Model S to a Jeep, but when you're the only two companies selling all-electric luxury SUVs, you "compete" with whoever's around. The electric Jeep will also compete with the Model S on price. While Burns won't announce specific numbers just yet (firm pricing information, delivery dates and names of the first dealerships will be coming in January), he did say that the electric Grand Cherokee will compete with the lowest-priced Model S. So, figure a price of under $60,000 before a potential $7,500 federal tax credit. Burns said this should be a good sticker price. "The luxury market has proven to be receptive to the higher prices that EVs command," he said. "Jeep is considered a luxury SUV but not as high as a Mercedes. Now, we've got two different price points [to sell]."

Nice zing:

"we were able to get to a quality vehicle and a well-liked vehicle and a top-selling vehicle" and offer an electric version wihtout taking billions in government money. Burns said this is something the team is "really happy about."
 
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Tesla didn't take "billions" in government money. They got a loan from the government for $465 million. They're going to pay it back with interest.

The new Jeep Grand Cherokee is a good looking SUV. However, I doubt it will be able to compete with the Model X. Tesla has set the bar high in the EV category.