If you're worried about plans and hybrids you really haven't been paying attention.
+1
Planning to do 12 models in such a short amount of time is all you need to know about how effective those plans will be. Maybe bring one competitive product to market first.
Well, I do admit I often am surfing this page, while watching late night sports centre as well, however I do feel I am paying attention. Frankly, there are a multitude of things to pay attention to though, not just this board. Like the boy who cried wolf, eventually vapourware will be hardware.
Are you paying attention? (rhetorical question) Without the omnipotent google off the top of your head what is the best selling hybrid? how many per year? how many electric plug in offerings does BMW offer now compared to a three years ago?
What do I pay attention to? I read, Car and Driver, Automobile, Motortrend, and Road and Track monthly for the last decade or so. There is a noticeable shift happening in attitude, and car
specs that make me feel hybrids will play a larger role in transition than many on this forum want to admit. This includes things that will happen in the future (Porsche 2022 911 hybrid, but actually changing body style this year to accommodate battery as an extreme example ), to things happening now (Toyota Rav 4 hybrid selling at about 50 000 per year and increasing). Range has been consitently increasing on hybrids over the last few years, and even today things like the Pacifica hybrid would easily get most of our families day to day driving done in all electric mode.
When you have a family, and want to road trip, there is no way the average person is going to plan around supercharging. Do you know how many unplanned stops there are with young kids? As evidenced by the destruction of our planet, people are not willing to give things up for the greater good. When supercharging is under 20 minutes, or faster is when the classic average two car household will consider going pure EV. In the meantime, hybrids look attractive, and as range increases on them, will continue to look attractive.
I do understand, the biggest limitation to other companies is battery technology and supplies. Toyota is now partners with Panasonic. Things are coming, and coming fast. You cannot say, oh look, Tesla can break ground on a factory in China, and expect to be up and running in 2 years, yet other companies for some reason cannot.