One thing to consider, the overlap between all those who have gotten laid off recently due to CV-19 and those who can afford a $50K+ car. I'm sure there are a lot of potential buyers on the fence, myself included, who debated whether or not this was the right time to purchase a new car and may have delayed or cancelled. In my case, CV-19 resulted in a change to my purchase plan - was going to pay in full but now with interest rates so low, I opted to finance instead and hold on to some of that cash for a rainy day fund just in case...