“The price of oil is not the whole story here,” says Martin Eberhard, electric car pioneer, founder of Tesla Motors and now entrepreneur-in-residence, specialising in clean-tech, at venture-capital firm Mayfield. “It definitely hurts when you go to the pump in your Hummer, but people are buying Priuses and good gas-mileage cars and looking at electric cars, not to save money but to do the right thing... That’s what will give electric cars the edge, even if OPEC gets its act together and gets the price of oil down.”
