Hydrazine hydrate—a compound of nitrogen, hydrogen, and water—is liquid, which makes it easier to store and deliver than gas. And it contains no carbon, so cars using it would still be environment-friendly. But perhaps the main advantage of the new fuel cell is simply that it's cheaper.
In hydrogen fuel cells, platinum serves as a catalyst membrane that breaks down hydrogen molecules into ions and electrons. The electrons provide the current that powers the car's motor. Platinum is used because it's the only metal catalyst that can survive corrosion by hydrogen ions for any length of time.
But the membrane in the Daihatsu fuel cell has to cope only with more-benign hydroxide ions, allowing engineers to use cheaper catalysts such as cobalt or nickel.