Interesting interview with Mercedes CEO Dieter Zetsche clearly reveals the attitudes and plans for the business future. DZ makes some remarks on Tesla and its role in shaping that future. DZ considers Tesla technology to be the technology of the future, however, the disadvantages of a higher price and range anxiety will considerably delay the technology becoming mainstream. DZ also sees ice surviving for a long long time and eventually becoming extinct. His view of the future includes the prevalence of hybrids with relevant number of bevs after some time. DZ seems to have a lot of respect for Tesla DZ also stated that Mercedes is certain not to build Tesla fighter. DZ goal for Mercedes is to be number one. Perhaps competing with Tesla would distract from this goal, imho. Imo, DZ correctly identified fun factor as quite relevant for getting customers attracted to Tesla, but I find his statement 'disadvantages of electric motor' very short sighted or lacking insight, or perhaps it is simply poorly phrased on his behalf. Replacing a cumbersome complex inelegant inefficient ice with a electric motor is at the heart of the technological advantage of Tesla cars.