Regarding demand, yes BMW sells about 2.5 million. But
- Tesla sells better cars at a lower TCO
- In some places like urban centers in China, it's not possible to get an ICE car
- BMW has equivalent competition in every segment they sell, unlike Tesla who has no competition at the moment
- Governments are pushing EVs with incentives, which is only going to increase as climate change awareness increases, though this may over time shift to penalties for ICE (e.g. Europe)
- BMW doesn't make trucks
- The Tesla Stretch
The biggest roadblocks are awareness, production capacity, and urban charging infrastructure for apartment dwellers. Of course Tesla needs to make more models: a larger SUV / minivan thingy with seating for 8, which can also double up as a work van.
Remember, the most valuable consumer product the iPhone, has only a few models. Between these products, Tesla can easily get to 6-7 million worldwide. A model 2 and a smaller Y can easily get it to double digits if priced under 30k.
Pivoting to valuation for a bit, Toyota makes 20B dollars in profit for 10 Million cars sold. Tesla will make more even at 5 million in sales. Let's say 12% at 40k ASP. Remember a lot of this value is software, where marginal cost is zero unlike traditional automaker. Also Tesla is more integrated both upstream and downstream. So 12% is really an underestimate. At 24 Billion in profit (12%*40k*5 Million), slap a 30 PE, that's a 720B in valuation. Assume 240 million shares at that point, which is 3K per share.
This assumes no energy and storage, no FSD, no Tesla insurance, no Tesla credit (which becomes a reality when the ratings and cost of funds improve), no premium service subscriptions. The biggest one I am excluding is the Tesla Semi, where the purchase decisions are solely economic in nature and a flip in economics will mean a sudden shift in buying decisions as long as infrastructure is there.
Bottom line, if Tesla is approaching 5 Million in sales, it should be trading at close to 3k, and that would be undervalued. I expect this to be met from 6 giga factories, each doing 15-20k per week. Expect to see a US Midwest GF, one near Beijing or in Japan, and another in Europe. I don't see a reason why any of this cannot happen before end of 2024.
I realize this is a tangent, but the BMW comparison forced me to respond.