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Positive Publicity on Service Announcement

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Since the announcement yesterday, many financial news services have reported positively about it:

Positive sales news, with a bit of skepticism from some financial analysts at some random, nameless firm:
Tesla Model S Tops GM Volt in North American Plug-In Race - Businessweek

Coverage of yesterday's announcement:
Tesla offers idiot-proof battery warranty - Apr. 26, 2013

Click-through of green cars, top article (hero image, etc) of the site.
6 greenest cars made in America - 2013 Tesla Model S (3) - FORTUNE

Coverage *and* some speculation on 500 mile range batteries. Plus, they understand the concept of Tesla being a 1-stop shop and the profit potential in that. Great analysis.
Tesla: Better Warranty? Check! Upgradeable Cars? Sure! 500-Mile Batteries? Maybe Soon! - Forbes

More 500 mile range battery speculation for investors:
Tesla Hints At 500-Mile Battery, But For Today's Owners? TSLA - Investors.com


Positive article about the announcement and what it means. Some analyst saying positive things about Musk and his strategies being revolutionary:
Tesla Model S outsold Volt, Leaf but Musk talks about car service - latimes.com

There's many others. At the very least, this is simply great marketing by Tesla. Their name is getting everywhere and it's created more of a buzz and the order of announcements has been great:

1) We're making money, so we will be around for awhile
2) Here's an easier way to get the car
3) And don't worry about the battery bricking

I should add that these articles are often on the front page or in the "Most Popular" box of the various sites.
 
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