It's an interesting time for sure.
The Bull narrative that the auto business alone was worth enough to justify TSLA's valuation (in the 700-1000 billion valuation range) really crumbled over the past year. Tesla made a fundamental big mistake by thinking the 3/Y, models that had been out for a while at that point, were good/new enough to draw enough demand to continue ramping them in the face of rising inflation. They waited too long for the compact car. They took too long with the Cybertruck. And the end result is a one to two year gap with growth is facing major headwinds.
Energy has taken too long to ramp to shore up the valuation in face of the auto business decline in profitability. Then add in CEO-related self inflicted wounds from turning off investors and potential customers to being too stubborn to recognize that alternative methods are needed to meet production goals (traditional advertising). Just my own theory but I think the reason Zach left is that he fundamentally didn't agree with Elon on running Tesla today as a start up. Elon's focused on autonomy/AI/robotics/etc and is willing to sacrifice the auto business (in regards to it's profits/earnings) without a second thought or even putting in a ounce of effort. I don't think Zach agreed with that
. Just my own theory.
But the reality is after 2024, that will all behind the stock. Cybertruck will be at decent ramp. Compact car will be 2nd half 2025. Energy will have ramped in a major way due to Shanghai Megapack factory being online. Interest rates will be down helping organic demand. Entirely possible that ASP stabilizes as rates come down to where COGS decline more and thus we get margin expansion once again. And FSD will have another 9-12 months of advancements which given it's rate of progress, translate to some truly impressive software at that point.
2024 is likely going to suck (or I guess I should say continue to suck) but I'm positioning myself through options to ride a major rally in 2025 and beyond. The main difference now is while I'm positioning for a major rally, I'm going to make side income in the meantime even though that'll likely mean I cap myself on gains if the stock goes significantly higher than it's ATH in 2025 or 1st half 2026....and after the past 2 and half years of this stock. I'm totally fine with that. Not even remotely thinking of selling my current position though at today's valuation or even a 300/share valuation.