electracity
Active Member
The entire premise of scty is to eliminate upfront costs and absorb long term risk for the consumer. The 20 year cycle is their reason for being. It is their business model.
My point was that they needed to bring a high customer renewal rate in year 20 to make the retained value calculation look decent. Justifying your business by predicting a high renewal rate after 2030 is madness. Solarcity only worked as a business when they were selling overpriced PPAs to naive customers prior to 2015. Those days are largely gone. Solarcity's steadily increasing customer acquisition costs are caused by the inability to close adequate business at low cost in face of heavy local competition. As the value of each solar system sale decreases, this problem becomes increasingly worse.
More mature solar markets like Germany and Australia don't have companies like solarcity because the business model doesn't work. Solarcity has many young, capable employees who can be repositioned by Tesla to sell energy and car products that actually have positive margins. Solarcity may actually solve some of Tesla retail growth problems with the model 3. Des Moines needs a Tesla store once the model 3 is released. There are many Des Moines in Tesla's worldwide market.
Store focused retail, as opposed to mostly high cost direct sales, should work.