Here's the back-of-the-napkin math for going off-grid:
Typical house I've lived in averages about 30kWh of usage per day. Tesla recommends 2 Powerwall2.0's for that use case.
That's $12,000 installed. Tesla guarantees them for 10 years, so lets assume for a 20 year period you need to buy a second set (I suspect that the reality is you'll probably make it 20 years without replacing them, but lets err on the side of conservatism.
$24,000 in Powerwalls to support 20 years of power.
A fully off-grid house in the northeast with this usage profile needs somewhere between a 15 and 20kW nameplate capacity solar system.
Current solar costs are about $3/watt installed, so a 20kW system is $60,000, and they're typically targeting a 20 year lifespan.
$84,000 total cost for 20 years off-grid.
That's currently a fair bit more expensive than 20 years of my current hydro bill (which ends up around $37k).
Without knowing the new roofing product pricing, its hard to compare.
I think or guess Tesla will have their hands full with costumers who don't look at every penny for a while, you know the p100d guys, this product belongs in the luxury segment ... and with time the prices will fall.