MX, I'd like to go back to this quote if I may (thread has devolved anyway). I originally responded that I agree with this statement, but thinking back, it just doesn't sit well with me.
One simple way to avoid the adversarial process in car buying, is simply to pay sticker list. Why are you happy to do this for Tesla, but not anyone else?
Why do you appreciate that Tesla treats everyone the same, yet you value being treated differently when the vendor is different? You said yourself you are an expert negotiator.
Sure. I am to discuss any topic with you, especially one that I can sense is near and dear to you.
Paying sticker for any other auto manufacturer is financially irresponsible. It’s irresponsible because you have left money on the table and that money you gave away carries opportunity cost that could have been deployed elsewhere.
The official fundamental theorem of economics is “the study of allocation of unlimited wants and limited resources”. I personally prefer “there is no free lunch” as the pragmatic first principles but I digress.
I got $2500 or so off of invoice on my Chevy Volt. With no negotiation and going “Costco deal” I could have gotten $1000 above invoice. Why would I give up $3500 or $1000 off? Numbers are approximate and used for illustration, this was back in 2016 so I don't recall all details. Only time it makes sense is I can generate MORE than $4000 in two hours doing something alternative. Why wouldn’t I at least go for the Costco deal? Zero work but still $1500 more in my pocket than straight MSRP.
If Tesla's were open to negotiation, I could get them cheaper so I would benefit. Jay Leno pays $80,000 for a 3P- and doesn't think, bother or care. Tesla can afford to then sell the same car to me for $59,999 since they made their margins elsewhere. I used the second definition of "appreciate" which made things seem unclear. I understand the implications of "fixed price for all" even though I personally lose under that scenario.
Tesla makes twice the markup of any other OEM at the manufacturer level. Why are you happy to pay this without question, but when the dealer has his skin in the game, it's your "pound of flesh" he's after? Does he not have overhead to pay also?
I sold cars briefly in 1991, I distinctly remember several deals my manager approved where the dealer's net take was a couple hundred dollars. And that was before my commission.
Tesla makes twice the markup of any other OEM but has been straddling the line for bankruptcy over its entire existence. Tesla right now needs to make four times the markup of any other OEM but they can't because the free market will tell them to go bankrupt first...
One of my communicative flaws is I use charged terms which pisses people off and distracts from the argument I am trying to make. Rather than "pound of flesh" let's use "margin" instead. Yes they have to make their margin. Whether Tesla makes $60,000 in margin selling 10 cars same price, collecting $6,000 each or GM makes $60,000 making $10,000 off me, $2,000 off you, etc doesn't really matter. A dollar is generally fungible. if GM can't make enough off the car, they will try to make it in financing... make it in extended warranties, nvas (NONE value added services). Playing this kind of dance is frustrating and people would rather not deal with it.
The big picture, while I can cry for a dealer that only made a couple hundred bucks at sale.. I will be raging against when the car I want is sold ABOVE sticker. (Market adjustment - do I want it or not?) I'll also not be happy when I have to negotiate for service once my warranty expires. It's an endless game of negotiation under traditional auto. Those who don't do it, live in bliss.
I sell auto parts for a living. Not a single day goes by where someone doesn't ask me some variation on the phrase, "Is that the best you can do?" Yes, I have bills to pay and 45 people to distribute wages to. It drives me mad that I'm not allowed to make a living. We cave anyway, because competition is fierce. So I guess it's our fault.
I'll reach out to you Matt. Depending where you source, I'll see if there is an opportunity to potentially lower your COGS with my contacts.
Being a consumer and being a supplier, I can appreciate/understand both sides. Retailer doesn't want to pay you.. they want terms.. you have to front goods to them.. if they go bankrupt or find a way to reject deliveries.. you are up *sugar* creek - I get it. So you go pressure your OEM to lower their prices. Your OEM pressures the source of their inputs, etc. Being a consumer is the easiest job and they wield the most power.
But people who complain about the dealer process, need to recognize they share some of the blame. That's how we got here, because everyone feels they're entitled to demand a better deal. Imagine buying a garage door at Lowe's and then demanding a price cut at checkout. You wouldn't do it, would you? Why not? Why is it okay to do with cars?
People would not arbitrage if arbitrage opportunities did not exist. If GM stuck to their guns and sold the same car for the same price at every dealer than all consumers would be on equal footing. Unless after net-net they choose a F150 over a Silverado because Ford was willing to give them a better deal than GM did.
Saturn tried this and failed because their products were not compelling enough. Tesla is. They are a disruptor - to all our benefit.
I don't have to negotiate at Lowes because they already giving me the best price they can. The same chamberlain has a perfect substitute at Home Depot or Amazon.
With cars, I'm not getting the best price possible when its MSRP.. or even above MSRP.
Lastly, I don't see this happening at Tesla where every store is corporate owned.
A VP at the Largest Porsche Dealer in America Just Vanished with $2.5 Million in Buyer Deposits
Edit: I remember now my Volt salesman said I could have the very first Bolt in California. $500 deposit, sticker price, no negotiation (He wanted to get me after selling two Volts to me), I could have it. I got private offers inside of a year that would have resulted in that Bolt being over $5,000 off sticker. That's the bull *sugar* of traditional auto. Nice guy as far as car salesmen go but I don't buy it when the said they "lose money" off me. They wouldn't sell me a car if they lost money. Information is asymmetric. Tesla's way is best.
You can buy a Tesla today and one hour after you, the next person did not pay less than you. If there was one thing that makes me salty is my "free" black paint is still free damnit while everything else went up. I need a rebate or a signed topless photo of Elon Musk as compensation for my losses.
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