2
22522
Guest
I read a little on FIelds and recognition that the 929 was a marketing misstep in that the customers for that car would never be in a Mazda dealership. (empty set sales).Just for context:
Hertz,pre-bankruptcy, leased cars to Uber drivers under terms structurally similar to those now being done with Teslas. They have done similar activities for decades. Perhaps Penske is better known for that business, but most popularly with business vehicles.Truly, their Tesla deals are only more promoted now because they're having 1/4 of their fleet transition to Tesla. Nearly all major vehicle rental companies also deal in full-service long term rentals, often structured as leases. That is not novel in any way, but the product they're supplying absolutely is novel!
Second, a few few people seem to think the Carvana deal with Hertz is about Tesla. In fact it is built to be a more efficient method, possibly lower cost, than
are traditional auctions and operating Hertz used car lots.
Third, many of us might not know that following bankruptcy Hertz new owners really want to make the business better in any way they can. Keep watching, it will continue to be exciting.
Fourth, Mark Fields, outside big corporate constraints is really retiring to his roots of success. His Mazda story is legendary. His Ford Europe one is only slightly less legendary. I am positively excited! Just think, this Tesla deal was his opening salvo.
But when the Ford executives caravanned up to Google headquarters in a parade of SUVs, it seemed tone deaf. And the deal went south.
So I think he knows the right things to do, believes in showing off the value proposition that his team brings, but:
- can be susceptible to bad advice
- can speak to customers as if they are Wall Street analysts,
Usually if you take someone with his skills, they can fix this if they can listen.
So brilliant guy, does the right things, tone deafness not sufficiently compensated for by the people around him.
Need to hear a little more customer focus.