At the moment VW is having trouble scaling EV production. The E-Tron was supposed to reach production of 300 cars per working day this year (75,000 for the whole year). After some delays the target For 2019 was lowered to 45,000. But they will have a hard time reaching that. Audi is consistently delivering about 2,500 cars worldwide every month, so 30,000 on a yearly basis. Due to the slow start in the first months they are unlikely to even reach 25,000 this year.
It is not exactly clear what is causing the shortfall. It could be a lack of batteries, but I think that is unlikely given the official guidance of 300 cars per day. They would not give such guidance if battery supply was not secured. I’m more inclined to think that it is a lack of demand, especially in the US where they are only selling 400 to 500 per month. Paying millions for the E-Tron to be featured in Avengers and Spiderman is not exactly paying off.
In Europe they are selling triple that number, about 1500 per month, but the car needs a lot of pushing. Here in The Netherlands we are being bombarded with commercials for the E-Tron. But you have to hand it to VW: they seem to be taking EVs seriously and are investing a lot in their promotion. VW is also airing commercials about the ID3 and about their electric range in general. Recently they even introduced a commercial which aims to take away misconceptions about electric cars, like their impact on the environment (“an electric car charged with green electricity causes two thirds less pollution than a regular car’). This also helps Tesla.