He's so full of *sugar* leaving out the context.
Even more importantly, almost all the growth in the USA next year will come from Model Ys made in Texas.
Minimum Y price is $66k. Y Perf min price is $70k. ASP is probably about
$68k after accounting for estimated mix and extras.
Average COGS globally (all models, not just Y) from Q1 '21 through Q1 '22 was $36k before inflation kicked in hard and the overhead on the new factories dragged on costs. It was $39.2k last quarter. Balancing out the cost improvements in Texas, some permanent inflation, and the fact that wages are higher in Austin than in Shanghai, I think $38k is a safe estimate for Model Y costs for Texas next year.
Model Y battery is about 80 kWh. With $45/kWh battery subsidy -->
$3.6k bonus
68 - 38 + 3.6 =
$33.6k gross profit per Y and just shy of 50% gross margin.
Now you might say, "well Tesla can't sustain $68k ASP on Ys next year". Oh really? Even with customers getting a $7500 discount coupon from Uncle Sam? The price might go down as the market is flooded with volume but certainly not by so much that Tesla can't sell everything they can make for 40% margin or more. Tesla could lower the price by
15 grand and still achieve ~35% gross margin and $19k profit per Y.
This is the basic mathematical reality and yet some people (*ahem*
@Troy) are actually worried about demand in the US. This estimate might be off by a +/- a few thousand dollars but that doesn't really matter. The point is that we have a hit product to end all hit products and people have so much tunnel vision on Twitter distractions and the current stock price and end-of-quarter discounts that they can't see this. The only serious concern for Tesla's car business next year in the US is how fast Giga Texas can ramp. It's that simple.
Even crazier, the Y will likely claim the title of best-selling car in America in 2023 while earning these 50% margins at $68k ASP. The RAV-4 was #1 (excluding pickup trucks) in 2021 with 407k units sold. This suggests that the Y will even overtake the mighty F-series pickup family by 2024 or 2025 as Giga Texas's output continues to expand and prices are lowered to more affordable levels. Ford loves to run marketing campaigns touting that the F-150 has been America's most popular vehicle for more than 40 years in a row, but they will need a new slogan soon. My question is how many 300-mile range Ys could Tesla sell for $45k and 25% margin in 2026? Probably 1 million+ in the USA alone.
Cybertruck, S, and X will make up most of the remainder of the growth.
CT has demand absurdly far ahead of what Tesla could possibly produce in 2023. It would be a great success if Tesla could make 100k of them next year and they would all sell easily to a fraction of the 1M+ people waiting in line.
S&X still aren’t yet at peak sales volume achieved in 2017 yet the product is vastly better than it was then, as reflected in the $105k+ price tag customers are currently willing to pay. If prices go down anywhere close to where they used to be, I would imagine S&X sales can blow way past the 100k sales record set in 2017.
There is no demand problem. There is only a question of production ramps and how far above 30% auto gross margins will go in 2023.