This is a very in-the-bubble perspective. Just because something doesn't follow Tesla's lead does not automatically make it a bad choice:
Oh, I don't disagree with that, but...
- Having a single production line that can handle multiple drive trains is not a bad thing--it saves capital which can be used for other things, shortens time-to-market, and reduces execution risk of bringing up a new plant. Tesla made a similar move recently as they walked back the decision to build the Model Y on new platform and are leveraging the Model 3 platform instead
- "Risk averse design" can also be translated into "cleanly fits into our very successful portfolio of luxury vehicles" which demonstrates we understand our buyers and what appeals to them
- Range, performance and frunk storage are characteristics that Tesla highlights. For MB's target buyer, they may or may not be meaningful. Instead, things like build quality, interior appointments, reliability, might have higher value to the target audience.
- The value of range and supercharging really depends on the target buyer. If the MQC is your only car, then, yeah, its an issue. However, it is your car to pick up the kids, go to Costco, maybe commute to the office, 200 miles will probably work. Its a safe bet that EVs will be 2nd cars for a lot of folks so they will have an ICE handy for road trips
Don't get me wrong, I don't think the MQC is a "Tesla Killer", but I also don't think its wise to dismiss a company like MB when it says it's investing 10B euros in something. Still long on TSLA and not planning on selling my cars anytime soon, but one of my formative business books was Andy Grove's "Only the Paranoid Survive". IMO it's better to respect the competition and understand how their strengths line up against Tesla's weaknesses.
1. *I* pointed out that they were taking advantage of their experience by re-using, so your statement agrees with mine.
2. You can try to redefine "risk averse design" that way, and taking it out of context helps with your attempt. What you are leaving out is that they did not change the car to succeed as an EV. Here, let me help you: their wedging an EV into an ICE design car resulted in an EV with substandard range, acceleration, top end and storage capacity. They weren't willing to alter the design to be effective as an EV because doing so would not allow them to leverage their strengths.
3. You may be right that those do no matter to MB's target buyer. Neither of us know for sure what their targets are. *I* already pointed that out. But if their target market is <100 sales per month then no one cares -- it isn't like this is a $12 million flagship.
4. Naturally, range and supercharging really depends on the buyer. And they are overwhelmingly saying they purchase a vehicle with those characteristics. Do you need me to post another link to the sales numbers?
5. Whether or not MB is investing 10B euros is pretty darn meaningless. What are they investing it in? Are they doing something to allow a proper battery pack? Are they building out a supercharge network? Something else? Details matter -- if its all spent on coke and hookers I don't care *how* much money they spend it won't help them succeed.
Look, if Tesla were attempting to penetrate the ICE market you would have excellent points. But then, we wouldn't be having this discussion because they would have gone the way of delorean. As it stands, the established car makers have, with one exception, repeatedly shot themselves in the feet. That is why Tesla effectively owns the EV market. Will it last? Probably not -- Apple "owned" the smart phone market with the release of the iPhone, now they have been relegated to the position of making the most profitable smart phone. Such problems they have.
Will Tesla continue to succeed? Only the future will tell. But the old guard of car manufacturers need to get their act together and actually invest in EV. I would be *happy* if they did. In fact, if GM hadn't deliberately sabotaged EV[1] they could have avoided ever having to compete with Tesla -- Musk only went for EV
because no one else was doing it.
1)
General Motors EV1 - Wikipedia