They might not run out of Medium Range and Long Range orders in 2019, so I think they'll delay the release of the Standard Range.
That's capitalism: sell the more expensive products first, if you have the choice.
I have to say that I am surprised that Tesla does not have a better handle on the most basic of marketing segmentation and search. Given what they knew from S/X they should not have been surprised that people were trading in $25k cars in on $50k+ cars.
Here is the simplest of maths..
100k Model 3s sold over roughly he last year. If the entire market is split like S/X about 50/50 with the rest of the world, that would imply 200k is the market size for the $55k+ model 3s.
Now with MR out, if they can sell another 100k of those over the next 12 months (in addition to 100k of the above) that would imply that total market for $50k+ cars is roughly 400k WW.
BMW is actually 20% US and 80% WW so there could be tremendous markets overseas were the S/X was not as appealing as say a smaller sedan or CUV if you get my drift. But setting that aside for now, lets just focus on the elephant in the room.
2 years ago when Tesla launched the Model 3, they thought they would need to sell a $35k version to have enough demand. This was ridiculous given the information they had in hand as it relates to the customer profile or Model S and X customers. Basic market research would have pointed to the market size for $35k cars being in the millions world wide and with S taking 40% market share of its segment, its clear that the home run model 3 would take 30% at a minimum.
The elephant in the room is that Tesla cannot make enough cars to sell a $35k version, they can barely make enough for the $50k+ crowd. That might change a big with tax credits on the decline, but you must understand that people who can afford $40k cars, cant necessarily take advantage of a $7500 tax credit, so it will be closer to a year before the credit issues to even matter. Also those credits are US only, so there is a huge world out. A world that could be as much as 80% of the total potential, though they will need CUVs to fully realize that.
Tesla will sell some $35k next year, but I am guessing that they will only sell them to employees and day 1 line waiters with everyone else waiting till 2020 or later. They just cannot make enough cars fast enough to fulfill the demand so they MUST fill demand from the top down with an emphasis on higher margin configs. Its critical for the mission.
Last note for the weary,
I have been thinking about recession a bit and many have worries about what happens to a company like Tesla in a recession. My thought is that if your a company like Tesla that is growing extremely quickly and you have garnered all of 1% of the global market share for cars, you have no where to go but up. Even in a recession, people still buy cars, just less of them. Tesla is so overwhelmingly supply constrained, that they could be growing very quickly through a recession. In fact, Tesla could benefit from having access to more skilled labor as other companies layoff workers. Its a different story if Tesla already has 30% of the global market share in their segments, and they do for S/X in the US but not globally. There are still states in the US where it is illegal to buy a Tesla from a Tesla store, so those things could clear up in time for a recession as well as more and more overseas markets. At the end of the day, a recession will be painful for every one and every company, but I think Tesla is well positioned and they have a lot of fat they can cut to get lean while continuing to grow the organization as a whole. Here is to hoping that I am right.