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Uber is putting on the Ritz in Los Angeles. The on-demand car service has rolled out premium offering UberLUX to a select group of riders. Emails hit the inboxes of some of Uber's most "valued riders" Thursday morning, offering them early access to UberLUX, which will eventually become available to all Angelenos.
UberLUX offers rides in high-end vehicles — think Tesla Model S, Mercedes Benz S-Class or BMW 7-Series — from Uber's top-rated drivers. But luxury comes with a price. The base fare for an UberLUX ride is $20 and the minimum fare is $30. Compare that to the base far of $8 and minimum fare of $15 for an Uber Black ride. Uber has offered LUX as a pop-up option in select cities in the past, but it appears that Los Angeles is the only U.S. city where LUX is currently available.
