They need the high list price so there is spare ££ to incentivise the dealers to promote them? Nothing in it for them otherwise since they will make much more in after sales service/parts/ repairs on an ICE car down the line so why would they want to promote EV's.
it will also be interesting to see what the service schedule and prices are like. The service package for the new 208e was said to be going to be "only 2/3 the cost of the ICE equivalent". bargain!.