There has been some research on that question and the demographics just raise more questions than answers. A recent study found Millennials are buying the car for example and there a fair number of people upgrading from significantly cheaper cars (I'm one of them). But questions still remain about what draws people to the car. Since I need to wait a while until I can accumulate enough funds, I'm reading a lot as well as watching a fair bit of YouTube. From what I can see, Tesla seems to appeal to a pretty broad range of people. The groups I have identified thus far are: 1) Environmentally conscious people - These are the people you would expect to buy a hybrid or BEV. They are concerned about the environment and want to do their part to save the planet. It's probably the group you would expect to buy Teslas. 2) Luxury car buyers - There is a fair bit out there comparing the Tesla to other $100K cars from Mercedes, BMW, etc. and I have seen a number of people with blogs or YouTube videos who did get a Tesla after driving these other luxury cars. 3) Hotrodders - YouTube is full of videos of people drag racing Teslas against some of the highest performance cars in the world. The P models are marketed towards these people. 4) Techies - These are probably the same sort of people who sat in line outside an Apple store to get the latest iPhone at least once. Or they are early adopters of new technology in one way or another. Maybe there are some other categories I missed? Then there is me. I don't fit into any of these categories. I have felt we should be moving away from fossil fuels for many years, and I started recycling as soon as curbside recycling started etc. However I've also done a lot of research on the science of CO2 (reading actual scientific papers in some cases) and I've concluded the case that humanity's activities have contributed in any significance to the changes in climate over the last couple of decades is tenuous at best. The car I've been driving is a bit nicer than a basic transportation car, but it never could be called a luxury car. It definitely would pale compared to even a same vintage Mercedes on the luxury scale. I'm definitely not a hotrodder. I want a car with a bit of get up and go, and like the fact the big V-8 in my car allows me to pass fairly easily and I've always driven a little over the speed limit, but I've never raced a car and don't have any interest in doing so. My SO on the other hand loves high performance cars (though she has said she would never own one until she learned about the Tesla, the other cars are too impractical for every day use). And while I do have a degree in Electronic Engineering and work as a Software Engineer, I've rarely gone for cutting edge technology. I run Windows 7 on all my computers and just upgraded from XP when support ended last year. I have no plans to upgrade to Windows 10 until I have to. I didn't get a cell phone until long after everyone else I knew had one and I still rarely use the one I have. It stays in a tray in front of my monitor and I only use it for texting with other cell phones and occasionally when I'm out without my SO. If I'm out with her, I don't bother taking it. I like the tech in the Tesla and I understand it well, but I wouldn't buy a car just for the tech. My goals in a car search were a sedan (I don't like SUVs, they are ugly and top heavy), somewhat better fuel economy than my existing car, enough leg room for me (I have very long legs and long trips without enough legroom gets agonizingly painful), good cargo space, and something a bit better than a spartan interior, but I don't require ultra luxury, good safety features, and good reliability. Whatever I buy I plan to keep a long time, so it has to last. To my surprise, I found that very difficult to achieve. Because of the legroom issue, I was into a larger car from the get go. I had to cross about half off my list from the start because they didn't have the legroom. Why make a large car and not allow the seat to go back for taller drivers? That makes no sense to me. The fuel economy of many larger cars was rarely better than my current car. Why can't they improve on what was done 23 years ago? I work from home, so I don't need to drive every day. A lot of my driving is just running errands, but the company I work for is in California and I need to go down there from time to time. My father also lives on the central coast in California. So I do need a decent road car. I was lamenting last night not having my Tesla yet. My father went into the hospital yesterday and we need to go down there. Flying into where he is is nuts and driving makes a lot more sense. My car is a bit too elderly for a long drive and my SO's car is too old, so we need to rent something. I wish there was someone who rented Teslas in Portland! Another surprising thing was the poor cargo area. The only larger ICE car with cargo space on par with my current car was the Ford Taurus. All others were smaller, some almost half the size. In my frustration, I looked at the Model S and it had everything I was looking for. Cargo space is outstanding, best for any sedan, "fuel" economy is also outstanding especially considering electricty is $0.08/KWh here, it is an excellent road car, and it's almost exactly the same size as my current car (same wheelbase and same width, though a little shorter overall), the best safety rating of any car ever made as well as the same safety electronics or better than most cars out there, and it has a lot of high tech goodies as an added bonus. Historically I am fairly conservative with my purchases and the larger the purchase, the more I weigh the pros and cons. I am also wary of new companies for major purchases and normally wouldn't consider one. However, the more I have looked at Tesla the more it looks like a no-brainer which kind of surprises me. The car meets or exceeds every criteria I had, though 350 mile range on the highway would be nice, I can accept the range of the S85D. The only problem for me is the price which is much higher than I was originally anticipating. While I don't completely fit demographically into any of the above categories, I am sold on Tesla.