So here in EV nerd world (I include myself in that description) folks are getting all worked up about what the Model 3 is or isn't (i.e. options too expensive, base range too low, no consol lid w/o premium package...pick your favorite). Beyond that there is the inevitable comparison to the Model S. Bolt, etc. However, I'm not sure any of that is going to matter... 15+ months ago Tesla previewed the Model 3 with enormous buzz and a boatload of reservations. In my opinion, Tesla crossed an important threshold: they went from selling "cars" to selling "cool". This is rarefied air occupied by the likes of Apple and Starbucks, etc. I remember years ago when my stepson went off to College (for an engineering degree) and I was trying to talk him into getting a Windows PC instead of a Macbook. I made all the logical arguments around price, engineering software generally being more available fro Windows vs. the Mac OS, etc. When I was done it came down to him saying "I hear all that, but...do you really want to be the only kid in class w/o a Mac"...Doh! The average consumer out there isn't trolling car forums and nitpicking every nuance of the car. Instead, I think they will be stoked to be able to get a "Tesla" for $35K. Heck, the American way is (with all apologies to Dave Ramsey) to buy more than you can afford so if they have to stretch to $45K and 6 year notes they'll throw "sense" to the wind and do it. Car buying stopped being about "what makes sense" a LOOOOOONG time ago (it's got a HUGE emotion component now), and what we still know about the Model 3 is that it is sexy (not AS sexy as a Model S or some other cars sure, but sexier than most in this segment), and a Tesla. That alone will be enough for most buyers. Now add in the fact that EV torque is addictive and impresses almost everyone (I'm a "car guy" and I still remember my first test drive in 2013 of a P85...I was like "cr*P..this thing is fast"...even though the "numbers" weren't really that much different than my previous cars) well shoot - sexy, fast, and "it's a Tesla"....it's gonna be a winning combo regardless.