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Elon in his deposition:

Musk admitted that he was sometimes guilty of "self-inflicted wounds," telling Bankston that with his controversial posts, "I may have done more to financially impair the company than to help it, but certainly I—I do not guide my posts by what is financially beneficial but what I believe is interesting or important or entertaining to the public."

It seems like as CEO he should not be doing things that he thinks would harm the company financially. It's like he cares more about X's success than he does about Tesla.