Sure Tesla is still going through some growing pains. They’re going to have to hire a lot more staff to keep up with the increasing Model 3 deliveries. I’m not sure it’s a fair comparison to pit Tesla against the one of the most valuable and profitable companies on the planet though. Comparing them to another car company would make more sense.
Agree that it isn’t fair to compare the situation now, as Tesla is struggling to ramp up, but think it is fair in the long term as Tesla does seem to have a lot of similarity to the Apple approach.
- redfined the product space with new technology
- solid hardware platform with redefineable features via software
- reliance on software based UI rather than physical keys and switches
- over the air updates, so product gets better over time
- pretty opaque on future plans
- often late to deliver new features
- went primarily to a direct sales model
- have innovated in materials and production processes as well as products
- providing premium products in their market space
One thing that I think really helped Apple support is the genius bar. If you really had problems, you had a place to go to get it worked out. I could send my parents there, and it was much better for them than the telephone support. Elon just announced growing the service network, so maybe Tesla is trying to follow that model. The ability to do some disgnosis over the air and the in the field service trucks also help the service experience, but they have to be staffed to appropriate levels and sufficent parts need to be in the field to fix problems. Like the iPhone, I think that Tesla will generally have the hardware issues under control. My bigger concern is the software side. They have a lot of opportunity to make that a strength of the car, but right now it has weak points. Autopilot is behind schedule, the media player is weak. Navigation is still lacking features like multipoint routing. Over the air updates roll out slowly and seem to be a little buggy (i.e. several rapid point releases before done). Time is spent on easter eggs, which are fun but not important. Elon promises features before they are done, so they get deployed before they are really solid.