dha
Member
@TMSE re:losses
Uber is engaged in an all-out price war with Lyft right now in order to capture market share. In many markets there are major promotions and subsidies and I think Uber loses money on many rides.
For example, when Uber Pool first launched in Los Angeles, the company was offering $5 flat rides anywhere within the westside. During that period I took about a dozen Ubers between LAX airport and Century City. Not once was another passenger picked up along the way, and many of those rides were over an hour long in gridlock traffic. So I received what would normally be a $40-60 cab ride for $5. And my understanding was that Uber was guaranteeing the drivers an hourly rate at that time in exchange for participation in Pool.
Uber still guarantees gross hourly fares in major cities to this day. Anecdotally, they must be losing money on this as I'm frequently taking long, dirt-cheap Uber Pool rides all over Los Angeles often with zero other passengers picked up along the way.
Uber is engaged in an all-out price war with Lyft right now in order to capture market share. In many markets there are major promotions and subsidies and I think Uber loses money on many rides.
For example, when Uber Pool first launched in Los Angeles, the company was offering $5 flat rides anywhere within the westside. During that period I took about a dozen Ubers between LAX airport and Century City. Not once was another passenger picked up along the way, and many of those rides were over an hour long in gridlock traffic. So I received what would normally be a $40-60 cab ride for $5. And my understanding was that Uber was guaranteeing the drivers an hourly rate at that time in exchange for participation in Pool.
Uber still guarantees gross hourly fares in major cities to this day. Anecdotally, they must be losing money on this as I'm frequently taking long, dirt-cheap Uber Pool rides all over Los Angeles often with zero other passengers picked up along the way.