Filtering out stuff like exhaust fumes seems like a small thing, but I imagine it makes a big difference in the driving experience. I hate being behind a diesel rig or a rice rocket that clearly had most of its emissions controls removed. The fumes are terrible.
The question for me is cost. It's a 3k option on Model S, and I think 4.5k option on Model X because the filtration system is part of the Premium Interior Package.