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Harald Krueger (BMW CEO) fainted at the Frankfurt auto show in September 2015. He should really be more careful when attending auto shows.
BMW CEO faints on stage at Frankfurt auto show
In this case it's like the Model X is trying to knock some sense into him for calling the Model X a prototype :wink: It's like: "Did you feel that? I am real buddy and soon I'll be eating your X5/x6 lunch."
It's almost as if whenever BMW builds a truly good looking/modern car it is indeed a concept or prototype that they will never sell. He can't believe that another car manufacturer is actually selling a car that BMW would just call a concept.
Model X, S and 3 will soon really start to eat into BMW's sales. The 3 and 5 series are their most important products and the Model S and 3 will kill them.
I am very surprised with the reaction mr. Kruger. This is not just a random person, it is the CEO of a 53 billion dollar company.
- Why did he not study the car well? After all, in his official position as CEO, he took the effort of going over to Tesla and then run out again.
- Why was he so dismissive of the car? This car absolutely can't be a surprise for him.
- Where is the charisma to at least respond in a normal fashion when being filmed?
It looks like Model X and Tesla as a whole still is being under estimated. By the CEO of BMW?!
I agree. Same will happen to A4/A6 and Mercedes C and E Class sales.
Unbelievable how none of them have anything to compete with Tesla for about another 2 years.
If an unbuildable car hits you in the head do you still pay shills to say it's unbuildable?
... unbuildable...
LOL. It's buildable all right, but it will generate a lot of costs for both in-factory QC and warrany (once delivered) - costs that Tesla certainly could do without until they become more profitable.
On the original topic - the established companies have such a huge investment (both $ and otherwise) it is natural for them to go into the stages of mourning (starting with shock and then denial) when something like Tesla comes along. Still, they have deep pockets, and some (probably not all) will work up a spirited response... Tesla needs to stay out ahead of them, because the bar always keeps getting set higher...