Reciprocity
Active Member
I looked at the Gene Munster analysis: Model 3 Could Change The World: A Cost Of Ownership Study | Loup Ventures, and I find it problematic, for the following reasons:
(1) The maintenance costs in the Toyota Camry are listed as $495 in the first year, $443 in the second year, and $443 in the third year, for a person driving 13,476 miles/year. This seems excessive to me. 13.5k miles/year would typically require 2 oil changes for the 0w-20 semi-synthetic oils used today. This is about $30/change. Brake pads on a Camry won't be worn out after 40k miles, unless the driver is really abusing them. Munster's analysis seems to account for a tire change in Year 4 maintenance, which seems reasonable to me. Just from life experience and many years driving Japanese brand sedans, I cannot recall ever spending anything close to $1300 on maintenance items in the first 3 years of ownership.
We also don't have enough data on tire wear in the Model 3, but I am fairly sure that a RWD sport sedan with a very torquey electric motor will consume tires at a greater rate than a FWD Camry.
(2) Repairs. Munster allocates $99 in repairs for the Camry in Year 3, $238 in Year 4, and $346 in Year 5. He allocates nothing for the Model 3. Given the high maintenance cost of Model S, I am skeptical that Model 3s, especially early production units, will be as repair free as he expects, especially after the 4-year bumper-to-bumper warranty runs out.
(3) Insurance. Camry and Model 3 are estimated to have similar insurance rates. I am skeptical of this. I believe that Model 3 is likely to be a safer car than the Camry (no engine block, lower chance of rollover due to battery, better sensor suite for collision mitigation), but the extent to which this is offset by high repair costs and driver demographics is unknown. Model S has proven to be expensive to repair. Model 3 components, at least initially, will be hard to come by and probably expensive. If the population of Model 3 drivers proves to be more aggressive and accident prone than the Camry driver population, insurance rates will rise accordingly.
Finally, one should consider that initial cash outlay is an issue. Even if we assume that Model 3 is less expensive over a total ownership period, many people cannot afford a big upfront cost. I expect Model 3 to win some sales from Camry/Accord buyers who are willing to stretch and like new technology, but my expectation is also that the bulk of Model 3 sales will be conversions from BMW 3, Audi A4, and MB C-Class, and equivalent customers.
I have a much dimmer view of what will happen. People won't get good at math. They will simply take on more debt. Many of my friends and colleagues are highly educated people who are really terrible at managing money, but this is not Tesla's fault. Tesla, rather than Audi or BMW, will simply be the beneficiary.
1,2) My leases require maintence to be done. When we leased our mini van for 3 years it was discounted if we bought the required maintenance package up front, it was almost $800 for 3 years so I do not see an issue with Genes TCO there. Tires are a wash, maybe a bit more for model 3 due to weight.
Gene leaves off Residual value. I just want everyone to open their mind on this issue. This car is unique in that the base model could be worth (not so much in dollars but demand) a significantly more by adding FSD when its available. Some fleet type operators might even be scrounging them up from people on the used market to add FSD and turn them into taxis. Much of the residual value is based on the fact that an older car will require a lot more maintenance. This is not true for the model 3. No timing belt, no 100,000 mile tune up, no catalytic converters. I could go off for hours but I think you get the point, but the maintenance costs of a car are almost as much as a payment once they are 8+ years old. I believe the residual value of the model 3 will be MUCH MUCH higher then any car in its segement and by default a Model 3 has a higher starting price. But even if you have the Camry and Model 3 depreciate at the same rate, the model 3 is still worth much more even without all of the above mentioned. A quick math example, and I know this isnt tough math because I can do it:
Base Camry: 23000 -> Year 5 -> $11500
Base Model 3: 35000 -> Year 5-> $17500
The difference is $6000 to save over 5 years or $1200/y on average, or $100/mo. If you drive a lot, there might be enough savings in just fuel and maintenance from the normal driving. Not including things like brakes and all the parts that wear out on a schedule like timing belts. What does driving a lot mean. If you spend $200 a month in Gas today, then bingo. In most cases you can save your $100 right there.
What do you want to bet that the Model 3 will have a higher residual value then your average camry. If you say the Model 3 is worth 60% instead of half, the math is even easier. $14,000 vs $11,500 or only $3500 over 5 years. That is just $700 per year or less than $60 a month. Now if you spend $120 a month on Gas, then the Model 3 is about the same cost as a base Camry. Some people drive their Camrys to Starbucks every day before work and spend $80 a month. Do some fresh drip at home for $20/mo and you are there. I am not trying to be sarcastic or a jerk, but when people see the model 3 next a base Camry and then drive both. They will find that they are very good a math, just like me.
If you could do a 10 year lease and bought solar to go with your base model 3, it would be on par with a base Carrola to own over that same time period. Heck it night even be cheaper depending on how lucky you are with the Toyota as it gets older.
The 10 year lease would take into account the residual value, so you would not be on the hook for that. The problem is that there is not a 10 year lease. But I can dream. Tesla couldnt build enough of them for the demand anyway. They cant build enough for the demand for a Camry competitor and wont for a few years.
Again, I want to stress that it does not matter how accurate the above simple analysis is. It can have 0 basis in reality and still be a very compelling argument for someone who wants it bad enough. This is why Tesla is genius. While everyone was making crappy, ugly EVs, Tesla decided that they only way this would work is if the EVs where lust worthy and forced people to do math. This must have been planned from day one because it does not work that great without driving demand that wouldnt normally buy the cars. Model S has proven this to be fact btw. People find ways to afford a model S and people will find ways to afford the model 3, only it will be easier.
Edit: BTW, my model x has 30,000 miles and 0 maintenance cost with the exception of one tire rotation and new tires just last week. Pro tip. Dont take your car to tesla to rotate your tires.. they charge to much. Most tire places will do it for free.