Elon has mentioned that high car prices and high car payments significantly dampen demand.
He understands well, that if he wants to convert personal transportation over to electric he must stimulate demand with ever lower prices.
Now that he has multiple factories, and is rapidly achieving scale, he can innovate less expensive ways to produce those cars, so there will be increasing demand for them when people go out shopping for a new car.
Car prices went very high during Covid, when supplies were very tight and dealerships got greedy. Now that demand has more stabilized and Tesla output is increasing, lower pricing will go a long way towards increasing demand.
Everyone knows that Elon is not making these cars to simply make himself richer. Lots of easier ways for a Tech Nerd to make a fortune. He is really wanting to advance the adoption of electric vehicle, instead of polluting internal combustion legacy cars.
Tesla has a policy of continous improvement in their vehicles to make them more competitive with ICE. Buying current production will get you the current state of the art, while delaying your purchase will, by design, get you a better and perhaps even less expensive vehicle later. Each buyer must look at what is avaiable the day they wish to purchase a car and decide if what is available is their best choice in the marketplace. Waiting for better will have you waiting forever.