Cars structure is getting less and less -mechanically- complicated and more and more digitally complex. In the future, what really matters is shifting from Horse Power to Fit and Finish, Luxury Feeling, Customer Experience, Digital Features and a Powerful Processor and analyze huge data rapidly. A sophisticated software package that contributes to Machine Learning.
For one day, it was important that your phone had a very small form factor; Later, if it had a large display screen. For a while, voice call coverage was really a big deal or in a bold review, the battery performance (AKA Range) - but nowadays what really matters is customer experience overall. UX and UI, Software Capabilities, Security and Privacy and a lot of newer concepts that were not in our imagination 10-15 years ago. Battery is still a huge deal but there are plenty of long lasting battery phones that are not a good seller because of the poor customer experience.
Car industry is rapidly changing (finally!!) and a lot of things that used to matter, won't matter anymore. There will be still some die hard fans of ICE (like people who hold on a Nokia phone today) and to me it is ok (though I don't appreciate their lack of attention to environment) but the newer generation love cars that can talk, collaborate and use a neural engine to automatically drive. Tesla started it, but other companies have invested money and are fast tracking forward and probably one day, they will catch up with the speed. It is not a big deal for Tesla cause this was actually their mission and on that day, Elon and Team are focusing on something else.
Moral: Tesla was never meant to be a Super Luxury car. It has been a premium economy at its best. While attention to details has been something to consider and we see Tesla looking at that over time (refreshes, updates, Service Center philosophy etc.) but the main focus for the company was moving forward with advancing this tech and paving the path for future. Their target was not a caddy driver but if they can catch those type of drivers, it is even better!
CR can review the car as "not a reliable" car and it is a fair point. If you have a car, you can agree to fit and finish issues. Tesla knows there is a concern about build quality too. In line with their mission they will address the issues but it is not their biggest concern as long as they are on their path towards their mission.
I feel proud of Tesla when I see other companies are bringing EVs to their lineup and they are bringing some very good candidates. I feel happy if Polestar range increase or Lucid Air becomes a very good car. It would be cool if Lyriq brings the premium luxury pride of Cadillac back and makes the driver feel they are driving an American Luxury car which feels different and looks different.
But this would not be all. The future of commuting and car sharing will change with Automated driving fleet. Uber changed the image we have about Taxis and Cabs in our minds. Carpools and Vanpools will look drastically different sooner that what we expect. And I am happy that this fleet is running on clean energy.
For one day, it was important that your phone had a very small form factor; Later, if it had a large display screen. For a while, voice call coverage was really a big deal or in a bold review, the battery performance (AKA Range) - but nowadays what really matters is customer experience overall. UX and UI, Software Capabilities, Security and Privacy and a lot of newer concepts that were not in our imagination 10-15 years ago. Battery is still a huge deal but there are plenty of long lasting battery phones that are not a good seller because of the poor customer experience.
Car industry is rapidly changing (finally!!) and a lot of things that used to matter, won't matter anymore. There will be still some die hard fans of ICE (like people who hold on a Nokia phone today) and to me it is ok (though I don't appreciate their lack of attention to environment) but the newer generation love cars that can talk, collaborate and use a neural engine to automatically drive. Tesla started it, but other companies have invested money and are fast tracking forward and probably one day, they will catch up with the speed. It is not a big deal for Tesla cause this was actually their mission and on that day, Elon and Team are focusing on something else.
Moral: Tesla was never meant to be a Super Luxury car. It has been a premium economy at its best. While attention to details has been something to consider and we see Tesla looking at that over time (refreshes, updates, Service Center philosophy etc.) but the main focus for the company was moving forward with advancing this tech and paving the path for future. Their target was not a caddy driver but if they can catch those type of drivers, it is even better!
CR can review the car as "not a reliable" car and it is a fair point. If you have a car, you can agree to fit and finish issues. Tesla knows there is a concern about build quality too. In line with their mission they will address the issues but it is not their biggest concern as long as they are on their path towards their mission.
I feel proud of Tesla when I see other companies are bringing EVs to their lineup and they are bringing some very good candidates. I feel happy if Polestar range increase or Lucid Air becomes a very good car. It would be cool if Lyriq brings the premium luxury pride of Cadillac back and makes the driver feel they are driving an American Luxury car which feels different and looks different.
But this would not be all. The future of commuting and car sharing will change with Automated driving fleet. Uber changed the image we have about Taxis and Cabs in our minds. Carpools and Vanpools will look drastically different sooner that what we expect. And I am happy that this fleet is running on clean energy.