Seriously I don’t think it will compete with a f150 or ram or Silverado. It will be in its own class and will appeal mostly to people who are not truck loyalists. I’ll give you an example. My brother who makes plenty of money to buy almost any vehicle under let’s say ~$150k and lives in an urban big city and almost never tows or used the bed. His first car a Chevy s10, 2nd car a Silverado, since then he had owned 6 more Silverado 1500’s gets a new one every 4-5 years, his wife has owned 3 Tahoe’s and on her 4th suburban. Kids first cars you guessed it Silverado 1500 or Colorado. No way he will ever buy anything but a Chevy truck. I also knew a guy when we lived in TN who’s dad didn’t speak to him for years because he bought a Ram and they were “Ford people”.