Wshowell
Member
It’d be a bit strange but possibly Elon is using the Kickstarter approach where the first investors “reservation holders” will get the truck at cost or even below cost in order to fuel the demand and put HUGE pressure on the other manufacturers. Remember, buying a turkey at thanksgiving is always a loss leader for the grocery store but that can of cranberry sauce has a 300% markup. Because the CT’s looks are so controversial Tesla may have thought/assumed reservations would be 50K or so and figured they could lose on the first 50K but then jack up the price by $10/$15/$20K as production draws near and the styling has settled in. If my theory is to hold any water, as details come out the “real” pricing will be revealed and all but the current reservation holders will have to fork over the higher costs. As a reservation holder, I hope this is the case.
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