...not only are there lots of potential commercial missions that only FH can do...
Just to add a little color I’d amend this a bit.
Save for interplanetary—which are by far the least likely, or at least the least frequent FH mission—the likely FH mission types are just ‘regular’ payloads that are better enabled by super heavy lift, and explicitly not payloads that ‘only FH can do’.
For a constellation launch, a big ass rocket just enables a lower launch price per unit, assuming you have sufficient volume for higher quantity of course. It’s a similar story for the unicorn dual/stacked payload deal that everyone is trying to figure out. For a servicing mission you just get to launch more fuel on your servicing vehicle, which of course improves that asset’s value proposition. For the currently expendable F9 missions you get to lightly cycle and then keep all three of your core stages.
As is evidence by the general lack of single payloads maxing out heavy lift capacity (see: the small number atlas launches with 5 solids and the small number of ariane single payload ECA launches) building big rockets is decidedly NOT a ‘build it and they will come’ deal. Hand waving past delta heavy, which really doesn’t count in context, the industry doesn’t want to build payloads that can only be launched on one kind of lifter. Everyone basically has an envelope that necessarily will work on a F9, an Atlas 5, an Ariane 5, and a Proton M, because the capability of those launchers is more or less the same anyway. It’s not coincidence.
Once BO gets off their ass and does something, we might start seeing mega payloads that can compete FH and NG. Until then, it will be interesting to see how much play FH actually gets...