For those waiting for their Dual Motor Performance badge...

[b0n3z]

What do you think about some of the design proposals:
Model 3 Performance

(When referring to the badges - use for example: 4 across, 5 down - starting in the upper left hand corner. 5 columns across x 7 rows down total)

 

[mcbarnet007]

I like version 1. Looks elegant yet has some flash to it.

 

[Candleflame]

teslas own underlined dual motor looks the best. But from those designs I'd probably pick no 1.

 

[NewTMSMan]

I think the D is redundant and the Tesla focus on "Dual Motor" for the Performance car is not good branding at all. If I were to design the badging it would focus just on "P".

 

[Candleflame]

I think the D is redundant and the Tesla focus on "Dual Motor" for the Performance car is not good branding at all. If I were to design the badging it would focus just on "P".

why is it so important for you that the person behind you knows that you have "P" version? Anyone who is interested in Teslas will know from the red underline anyway.

 

[NewTMSMan]

why is it so important for you that the person behind you knows that you have "P" version? Anyone who is interested in Teslas will know from the red underline anyway.

My view is that P should become more the Tesla version of the M branding from BMW. The idea is to build brand equity in your Performance line as a company and pit P vs M particularly in the case of the battle of the 3s (BMW vs Telsa). It is not about my view of what I want people to know about my car particularly. This more represents my view as a marketing person, not as an owner who wants certain badging. TBH with the way Tesla markets I would go directly at BMW and Mercedes clearly stating if you want Performance, there is only one company offering that .

 

[Candleflame]

My view is that P should become more the Tesla version of the M branding from BMW. The idea is to build brand equity in your Performance line as a company and pit P vs M particularly in the case of the battle of the 3s (BMW vs Telsa). It is not about my view of what I want people to know about my car particularly. This more represents my view as a marketing person, not as an owner who wants certain badging. TBH with the way Tesla markets I would go directly at BMW and Mercedes clearly stating if you want Performance, there is only one company offering that .

Eh if it is about the brand equity i think Tesla is trying to go more the Apple way where everything is just "Tesla" with very little else apart from a badge at the front and rear. Tbh I was surprised when they even announced there were Dual Motor badges. I would have totally bet that from next facelift Model S wouldn't get a range/performance badge at all.

 

[NewTMSMan]

Eh if it is about the brand equity i think Tesla is trying to go more the Apple way where everything is just "Tesla" with very little else apart from a badge at the front and rear. Tbh I was surprised when they even announced there were Dual Motor badges. I would have totally bet that from next facelift Model S wouldn't get a range/performance badge at all.

I definitely agree with your point regarding "battery branding" that Tesla has had for a while. I would drop that entirely TBH, no brand value in a battery size. It is also common for many companies to focus on core branding, like you mention Tesla being the brand focus, but within the car industry and with the boasts Elon makes about the performance of the 3P as well as the Roadster I would introduce a Performance sub-brand if it were my choice and also the Roadster would not have anything but a P version.

 

[Need]

That site needs a copy editor.

 

[MacGreiner]

Any of them are better than what we are going to get. I don't think I will apply mine.

 

[brandonee916]

I think I'm going to forego having my badges installed... I like the clean look. What I really want is the spoiler!

 

[m3guy]

I am pretty sure the bagdes will be MODEL 3 on left side and P75D, 50, 75D or so on right side like the S and X.

 

[b0n3z]

Nope. Have you seen the red with white interior test drive Model 3 Performance vehicles? Some already have their badging and carbon fiber spoilers.

I am pretty sure the bagdes will be MODEL 3 on left side and P75D, 50, 75D or so on right side like the S and X.

 

[Ludalicious]

someone has allot of time on their hands. Hats off to you my friend.

 

[m3guy]

Nope. Have you seen the red with white interior test drive Model 3 Performance vehicles? Some already have their badging and carbon fiber spoilers.

Nope I guessed actually. I prefer S or X style badge though.