minortrekkie
Member
Agree with point 3. I mean, 20% discount with less than month of ownership. Really feel the burn. My wife is like, see, we should have waited. Then of course it could have increased 20%. But man, 20% does hurt the value of my new car (2023 MX) because now, I can’t resale it unless I take a big hit, don’t plan to anyways. But to make whole for those who just bought and help Tesla do good in 22Q4, should come out and say hey, to our disgruntled believers (fan boys, retail Tesla shares holders, Tesla believers and defenders) let’s throw in something to make them happy. Look at what happens in China with the price cuts. Revolt! I’m sure those and us maybe will rethink about buying Teslas again, out of spite, or just not knowing today my car is worth $x but tomorrow it will be worth -20%. Ouch! I feel they need to do what it takes to make the sales, but I feel in a way, like I got the short end of the stick. Also, my 2023 MX has USS still, built 10/22. But markets are markets and can certainly swing both good for customers as well as bad for customers.I think you're right on no. 2 but I think on no. 1 they defied customer expectations on just how volatile prices can be without having to go on this forum to understand this. It's one thing to swing prices by 5% but 20% is massive - this is certainly a buyer beware sort of moment and would help people decide if this was the right time to buy or not.
But ultimately, I think my 3rd suggestion is the solution to all this. What they did is similar to a mass layoff - you can't say anything before it happens and you will burn people. Employers typically give something to those impacted to soften the blow to their own image and help remaining employees know that if it happens to them, they won't be left with nothing otherwise they'd be looking too.
My suggestion is give something to impacted buyers that doesn't cost cash - e.g. Acceleration boost or EAP that helps stabilize the value of their cars as long as they own it. It does not have to make them whole (e.g. free FSD vs EAP) but something that eases the value gap will go a long away. Short-term Tesla will be fine but if they ever raise prices again, I think their demand curve will be much more elastic due to skittish buyers knowing they can be left out to dry at any moment. Auto consumers have fairly long memories of bad behaviors by car companies in the past so I don't expect that to change with Tesla. There are certainly hardcore fans that don't care but that's not enough to sustain the company.
And yeah 2023 model year = no uss cars.
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