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lol...like the cybertruck will be as well....I think they will sell quite a few to people who drive pickups but dont “use” them.
I don’t think they are going to be suitable for work trucks and the range isn’t super good from what I’ve seen. They aren’t bad, look like a regular truck, and certainly Ford loyalty will sell a few.
Here's a quick update on the Cybertruck design.lol...like the cybertruck will be as well....
lol...like the cybertruck will be as well....
I would not jump to that yet.To answer your question, yes, the Lighting will indeed be a winner for Ford.
And I hope they do, speeds the transition to BEV.To answer your question, the Lighting has great potential be a winner for Ford.
Can they produce them at volume and make money on them?
Will they be reliable?
They've had massive issues with the mach-e and they dont look to be improving, they suck at software etc. So I have my doubts.
Bold prediction, but if that comes to pass it’ll be because Ford can’t source enough battery cells rather than for demand reasons.I'd guess the CT will outsell the lightning 5:1 in 2023
Define "work truck." Contractors typically don't drive huge distances as they tend to serve their local area. Even in an Iowa winter the Lightning will have 150 miles of range, every day. Now a farmer trying to haul livestock hundreds of miles in the winter? No, it won't work. But neither will a CT (I do not believe you will be able to haul a 5th wheel with a CT).I think they will sell quite a few to people who drive pickups but dont “use” them.
I don’t think they are going to be suitable for work trucks and the range isn’t super good from what I’ve seen. They aren’t bad, look like a regular truck, and certainly Ford loyalty will sell a few.
Which is entirety Ford's problemBold prediction, but if that comes to pass it’ll be because Ford can’t source enough battery cells rather than for demand reasons.
Good analysisDefine "work truck." Contractors typically don't drive huge distances as they tend to serve their local area. Even in an Iowa winter the Lightning will have 150 miles of range, every day. Now a farmer trying to haul livestock hundreds of miles in the winter? No, it won't work. But neither will a CT (I do not believe you will be able to haul a 5th wheel with a CT).
CT is a cartoon truck and will not be used by contractors and farmers (except for the ones that currently drive Cowboy Cadillacs). The high bed sides make it unsuitable for toolboxes and getting things in and out of the sides. Further, there are a ton of aftermarket things that go in truck beds. None of those will work in a CT. They will have to be redesigned and I guarantee that the CT version will be way more expensive than the regular version.
All that to say, there will be a market for both. Most trucks around here are the aforementioned Cowboy Cadillacs and/or family hauler/commuter vehicles. CT will be great for that mission - great range at a great price (assuming Tesla can hold to what they've published before). More traditional folks will be able to go w/ Lightning. All of their existing accessories will work plus Ford knows what truck people want/use. Tesla has a steep learning curve here.
Agreed with this. People just do not realize how huge the demand for F-150s is. If 10% of sales went electric, that's 70,000 cars. The demand will be insane.Bold prediction, but if that comes to pass it’ll be because Ford can’t source enough battery cells rather than for demand reasons.
Define "work truck." Contractors typically don't drive huge distances as they tend to serve their local area. Even in an Iowa winter the Lightning will have 150 miles of range, every day. Now a farmer trying to haul livestock hundreds of miles in the winter? No, it won't work. But neither will a CT (I do not believe you will be able to haul a 5th wheel with a CT).
CT is a cartoon truck and will not be used by contractors and farmers (except for the ones that currently drive Cowboy Cadillacs). The high bed sides make it unsuitable for toolboxes and getting things in and out of the sides. Further, there are a ton of aftermarket things that go in truck beds. None of those will work in a CT. They will have to be redesigned and I guarantee that the CT version will be way more expensive than the regular version.
All that to say, there will be a market for both. Most trucks around here are the aforementioned Cowboy Cadillacs and/or family hauler/commuter vehicles. CT will be great for that mission - great range at a great price (assuming Tesla can hold to what they've published before). More traditional folks will be able to go w/ Lightning. All of their existing accessories will work plus Ford knows what truck people want/use. Tesla has a steep learning curve here.
I don't think so. The problem is the dealership model. Most will buy online but costumers must go to the dealer for pickup. I've already seen stories where the dealer markup will be $5,000. Some people may be good with that but this is going to kill the sale of the truck. Another issue is when a customer comes in to look at one of the lightenings, they will probably be directed to an F-150. You know, the number one selling truck.
One of many reasons I will not get the lightning, to long but having to go thru a dealership for everything is a problem for me.