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Yes, I've driven past it a few times on the A5. I'm also worried they felt they needed to go to virtually £100 a kwh. Thats either some forward planning or a very pessimistic view of the market! Even a max of £9.99 would be bad news.
I think its a good idea (even if that looks a little expensive) and it will probablyl become mandatory like displaying Petrol and Diesel prices at some point.
The whole concept is a curious one, since whenever have EV owners relied on public display of pricing aside from charger units/labels where app/web/car doesn’t inform already. To display at one site isn’t sufficient to compare and the displayed price should warrant 350 kW ideally.