Teslashields guy #2 here,
I just saw this thread!
I see a lot of confusion about what's going on, and there are a ton of fair points.
Here's a bit of history on what happened with us to help explain the confusion:
Jason and I started the company originally on amazon and it was meant to just be an amazon business primarily since neither of us did shopify stuff before, we didn't have a warehouse or advertising experience. We were doing fine, but nothing crazy.
A 3rd party who is friends with Jason's dad came up to us (let's call him "THE WEBSITE GUY" it wasn't just 1 guy, he had a little firm but that's not the point) and proposed us a "deal". He would do our website and advertising for a percentage of sales and to cover any expenses he had (within a budget) at the end of a 12 month contract (starting once the website was "operational). A basically Pro-bono(?) deal. We didn't have any money to do a site ourselves, so it was hard to turn down such an offer. Despite the fanfare from Jason and his dad, I wasn't exactly thrilled at having a 1 year contract with an unknown (to me) party due to past experience in business. However, Jason assured me that he was an "Expert" and was working in our best interest due to the bond this has with Jason's dad, so we agreed, and a website was designed by this person (late 2019, early 2020).
During the pandemic, I lowered our prices on amazon to around $90-ish and noticed a huge spike in sales a few weeks later. Jason found a youtube review about us and how great a value we had at ~$99 and I decided a pre-order/retail hybrid approach would allow us to give our customers the best deal for our products, expand our reputation with the community and optimize our production system for economies of scale. On amazon, this price point just isn't feasible due to the costs of getting mats into and out of that system, so I concluded that the only option would be to do this on a dedicated website with pre orders (if the product is already sold before it arrives to us, we could cut fixed costs dramatically and increase the production value of the money we already had due to efficiencies of larger orders). Amazon would then just be one of our retail channels and the website would be our exclusive preorder site with our own retail portion as well. It's a win-win for everybody as it really cut down our total operating and advertising costs by around 50% vs just using amazon!
We told the website guy about this idea on our site, using the discounted early order idea used by sites like massdrop, etc and he liked the overall concept. However, he apparently did NOT agree with offering lower prices on preorders and a few other things, intentionally delaying the "preorder system" he was developing and other excuses. He'd make appeals to Jason through his father and would constantly play with prices, saying things like "If it's selling at $149.99, why lower it?! Why would you hurt our profits?". Jason generally sided with website guy because what could he do? His dad and the website guy go back a while and it's hard to fight against his dad, a "free", "expert" website and advertising.
Organizational structure:
I do production and back end financial modeling and projections, etc. The nitty gritty stuff.
Website guy did the website and paid advertising.
Jason does marketing and customer service based on what website guy was doing on his end, and Jason would relay to me whatever was going on for me to ensure it made sense with what I was doing.
Jason's father owns a portion of Jason's share of the company to provide financial guidance on any large investments he makes and we all have to approve on an investment together.
This can be a huge telephone game. Literally. Website guy was only answering phone calls when he felt like it. The website was slow to get updated, coding issues, pricing issues, all kinds of mess. Jason could hardly reach him without his dad stepping in to get some sort of call back most of the time. Website guy NEVER answered calls or texts from me. Pretty sure he hates me. Oh well!
Poor Jason was kinda stuck with trying to keep things coherent with his marketing, customer service, etc efforts. Website guy would say certain dates on advertising or the site and Jason would call me saying "hey is it really x date?" and I would go "WHAT?" and have to call WsG and tell him his dates were off or he made a mistake and it was a whole issue. Jason had no idea what dates or numbers to quote half the time because he was getting different information from each of us, which put him into an anxiety overdrive while dealing with college. Jason did overpromise a lot, and I should have been more careful about explaining how the production process works because that is a really important thing, but he's sure learning fast!
One perfect example comes to mind: Since Jason's dad needs to approve on larger investments (such as ordering 1000 mats), we had to delay the start of production a few weeks for me to develop and show a very very very conservative proforma of what would happen with that money in order for him to give his blessings. That's fine and prudent in such business matters, but Jason didn't know that it would take 2 weeks to approve the proforma and wire funds to our factory. He assumed I could just bang out a 4 page model and sensitivity analysis from scratch overnight on a friday, and that it would instantly be reviewed and approved without changes by monday. That caused a marketing issue for him.
Remember, I am over here developing the product, organizing the production schedules, infrastructure, checking samples and developing our business and financial models to make sure everything was solid. I do not have the bandwidth to micromanage Jason or the website. If Website guy is all over the place with pricing and promotions, making it hard for me to get a solid overview of our sales, costs and profitability and Jason's trying to keep people happy with customer service, answering calls and/or emails at all hours of the day, there will be overlaps in some areas that caused problems.
If anyone has been paying attention to our site, there has been a lot of "stuff" going on with it. Products going up and down, prices all over the place, etc. We're trying to take over the site but at the same time, the website guy has been "fixing" stuff for us here with and without my approval. Around late April, I made a bunch of changes to the site that I thought were great, but since it technically still fell under this guy's authority for another week, he basically removed everything I did and "put it back to normal" which really sealed the deal for me. His contract with us recently ended, and we've decided not to renew his services (shocked pika). We've been slowly taking over all the aspects of what he managed either personally or by hiring 3rd parties to help us handle the new responsibility. The website he left us is in rough shape coding-wise. Right now, we're using fiverr people for random issues here and there.
So that's the story about why things got so weird with us. Now that we're in full control, the site is going to finally achieve our original intentions... once we figure out how to use the damn thing.
P.S If anyone knows someone that could help us out with getting our website to the next level, let me know! We're looking hopefully for a long term partner in developing our site out. PM ME!