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There is a drastic difference in the grade of BMW Dakota and Nappa Leather. I think the Tesla seat material is nice and definitely as good as or better than the base pleather seats in other brand cars. Of course “Vegan, Nappa and Dakota" are marketing terms, Vegan Leather is a marketing term for Tesla’s simulated leather. I would think they add leather to the name to make people think is on the quality level of a leather product and because of that more upscale. The BMW Merino and Nappa leather is surprisingly on par with high end cars where the Dakota is something that could easily be confused with fake leather. I was in a new Rolls Royce (a BMW product) yesterday and the leather in it is very high end but also very similar to the better BMW leathers. The BMW Nappa and BMW Merino (only special order, with additional colors) are dyed full grain aniline leather, the Nappa then gets a very light clear coat for added durability, because of the clear coating it is then called semi-aniline leather. I attached a picture of an X5 Mocha Nappa Leather interior, my last X5 had this interior but with added ventilation seats, extremely nice, smooth, buttery soft leather. Tesla should shoot for interiors on par with this.