August 5, 2016 @ 2:58 am
Elisabeth Behrmann and Christoph Rauwald
Bloomberg
Mercedes-Benz will create a subbrand for electric cars to challenge BMW and Tesla Motors in a bet that alternative-fuel cars have the potential to become profitable.
Mercedes will add two electric SUVs and two sedans, according to two people familiar with the plan, who asked not to be named because the details haven’t been disclosed.
Mercedes hasn’t chosen a name for the subbrand yet, one of the people said.
Tesla’s success with the Model S sedan increased the pressure on other luxury-car makers, even as the U.S. company struggles with missed financial goals and delays in new models.
Germany’s luxury-market leaders need to show they too can make electric innovations that capture the imagination of buyers, and they’re facing emissions regulations that require low-pollution vehicles. Yet customers in Mercedes’s home market of Germany, in particular, have been skeptical of limited driving range, long charging times, comparatively high prices and at times quirky designs.
Mercedes plans EV subbrand to challenge BMW, Tesla, report says
Elisabeth Behrmann and Christoph Rauwald
Bloomberg
Mercedes-Benz will create a subbrand for electric cars to challenge BMW and Tesla Motors in a bet that alternative-fuel cars have the potential to become profitable.
Mercedes will add two electric SUVs and two sedans, according to two people familiar with the plan, who asked not to be named because the details haven’t been disclosed.
Mercedes hasn’t chosen a name for the subbrand yet, one of the people said.
Tesla’s success with the Model S sedan increased the pressure on other luxury-car makers, even as the U.S. company struggles with missed financial goals and delays in new models.
Germany’s luxury-market leaders need to show they too can make electric innovations that capture the imagination of buyers, and they’re facing emissions regulations that require low-pollution vehicles. Yet customers in Mercedes’s home market of Germany, in particular, have been skeptical of limited driving range, long charging times, comparatively high prices and at times quirky designs.
Mercedes plans EV subbrand to challenge BMW, Tesla, report says