Two-two-five-two-two, can you explain, why amongst all the possible variables such as common destination/similar starting location/similar hours/willingness to be together in close quarters, that you believe interior cabin noise is the most important factor that determines the rate of ride sharing?
Sure. If you ran an experiment and held constant: 1) destination, 2)starting location, 3) hours, and 4) participants/willingness to be in close quarters, then looked at the effect of other parameters on participation that would be a start.
As background I had used a 2009 Honda Fit Sport as the prototype Minimum Viable Product. Replaced it with a 2012 base Honda Fit with leather seats and larger diameter tires to eliminate harsh buzzy ride and dog hair issues. Added rear axle with roll bar from Sport to eliminate body roll. Added lots of dynamat. I was all set. That set of folks relocated.
Then I looked for a candidate, discovering a Ford Taurus with a red sideswipe exiting at my exit. Saw this same car in the lot at work. Established contact with all of the listed parameters held constant. This chart shows 40% participation going to 10% then to 90%. All with the parameters you mentioned held constant! (Quality of the audible playlist also held constant.)
The discovery is that the car matters. The car is the only thing that was changing!
The quality of the media delivery in the car matters. The quality of the conversation is influenced by background noise. That matters. Vehicle safety and status matters (Tesla has that covered). Here is a summary chart showing that ride sharing resulted in an over 2x capital investment in transportation. There is a very real audience/parlor expense effect.
This works with 2 people. When we add a third there is a noise barrier that isolates. Maybe learned helplessness for the rider. They get less value, and participate less. A key step to delivering value is an environment that encourages [normal voice] communication. Background Noise Eliminates normal voice communication.
I hope this answers the question. The front passengers are experiencing noise levels approaching the normal voice threshold only in the luxury cars that delivered 90% participation.