Need for Tesla Advertising / PR

[Chunky Jr.]

here's a link to the main thread about Tesla now doing YouTube ads, but I'm copying here for those following this one

Tesla, TSLA & the Investment World: the Perpetual Investors' Roundtable

A solid update. Improved latency at no cost. A few 10% improvements, a few of these a year and it adds up. Imo it seems that Tesla have been very silent about V12. No AI day announced yet, they have been held in September and October in the past. Don't think it's because they have run into some...

teslamotorsclub.com

 

[Buckminster]

https://twitter.com/x/status/1725028394956705876

 

[Chunky Jr.]

Looks like Tesla has a job posting for someone to manage ad campaigns...

https://twitter.com/x/status/1725366721387663545

 

[Buckminster]

https://twitter.com/x/status/1726689689103663287

 

[Buckminster]

https://twitter.com/x/status/1726701507977023527

 

[Hiline]

Ah ... so refreshing to finally see these ads coming live. Hopefully car buyers will realize Tesla's superiority more in the near future.

 

[Buckminster]

https://twitter.com/x/status/1727167592677466253

 

[Doggydogworld]

https://twitter.com/x/status/1727167592677466253

At first I thought this ad referred to playing video games while waiting to charge (Buccee's around here have Superchargers). Not a good message for weary travelers, ha. But it looks like this is aimed at kids in the back seat.

 

[navguy12]

The ASA ruled that the adverts “condoned the use of vehicles in a manner that disregarded their impact on nature and the environment … they had not been prepared with a sense of responsibility to society”.

A Toyota spokesperson said: “Toyota does not condone behaviour that is harmful to the environment. In fact, over the course of the past three decades, not only has Toyota been one of the leaders in the automotive field in terms of carbon emissions reduction across its vehicle offering, it has shared hundreds of royalty-free licences, allowing others to use its electrification technology.

Toyota SUV adverts banned in UK on environmental grounds

Advertising Standards Authority says Hilux poster and video condone driving that disregards ‘impact on nature’

www.theguardian.com

Edit: clarity.

 

[Mark-YSR]

Yesterday I read an article about the Blazer EV and rising inventory. I went to Google to see if there was any local inventory (Canada) and I saw this...

They have clearly started to advertise on Google. I don't know if I've ever seen this before when searching EVs

 

[Buckminster]

https://twitter.com/x/status/1731373146622898516

20m isn't bad in the context of 250k per annum. But you have to wonder what goes on in the heads of the remaining 99.7% of the world population.

 

[Buckminster]

https://twitter.com/x/status/1732569794702913855

 

[Buckminster]

Another story supporting the need for ads:

I know the Cybertruck design can be polarizing . . . BUT

I was at the Manhattan showroom when a man entered and went right up to the Cybertruck and said, "What is this; I love it"?
He had no intention to visit the showroom that day but saw the CT from the window and it caught his attention.
After speaking with him, I realized he knew nothing about the CT, nothing about Tesla, nothing about EVs; but within 15 min, he placed an deposit on the Cybertruck. There was only a Model 3 on display w/ the CT but in the back employee-only section there was a Model X in view. I think it may have been a test drive vehicle. This gentleman asked to see the X and the associate took him to it. My point is that Cybertruck is bringing attention and new potential customers to the brand.

By the way, this being NYC, this was not the only unusual interaction that day. At one of the showroom computer stations, there was a man with a duck on his lap placing an order for a Tesla. Maybe it was this duck that was seen at the NYC marathon one year.
View attachment 997540

 

[Buckminster]

https://twitter.com/x/status/1737202233723498990

 

[Buckminster]

https://twitter.com/x/status/1739402852282294651

 

[Buckminster]

https://twitter.com/x/status/1740100048959283357

 

[Buckminster]

https://twitter.com/x/status/1740685576779513864

Still lots of opportunity

 

[Buckminster]

Great PR, is there a more important group of consumers to appeal to than existing non-Tesla EV owners rolling up to a Tesla site?

 

[Buckminster]

https://twitter.com/x/status/1743236123638346091

 

[Buckminster]

https://twitter.com/x/status/1743379798997492159