Next comparison is not really about functional differences at all, just stuff I found interesting as I learned more about this business of aftermarket coilovers.
First, obviously companies like Ohlins and KW often make their own full coilover kits. KW has their v2, v3 etc as well as higher end racecar stuff. Ohlins has their in-house DFV based Road & Track line, and they also have some in-house racecar level stuff based on their TTX dampers.
Note, when we got our Model 3 and Redwood coilovers, Ohlins hadn't released or even announced R&T for this car yet, and I'm not sure KW v3 was out yet either. So those weren't even under consideration for me. Knowing what I know now about them, and based on the reports I've read here, I would EASILY pick the Redwood Ohlins DFV over the Ohlins R&T, and EASILY pick the MPP KW's over KW v3. The "off the shelf" Ohlins R&T and KW v3 sound very firm, both damper valving and spring rates, with more racetrack emphasis than I or especially my wife would want for our car. Also Redwood and MPP are focused on relatively few cars and even for racetrack use, I would trust their fine-tuning over the off-the-shelf stuff.
So how does a KW or Ohlins damper become an MPP or Redwood coilover? What's actually different? Turns out, there are more differences than I might've guessed. A lot of it you can tell just by carefully comparing product specs and pictures, e.g. Redwood Ohlins DFV vs Ohlins R&T or MPP Sport/Comfort vs KW v3. Also, MPP and Redwood go about it a little differently. (Again no better or worse here, just different methods.)
First, obviously MPP and Redwood fully specify their own valving profiles and spring rates. Buying the off-the-shelf KW v3 or Ohlins R&T won't get you the same ride or handling, they will be significantly different. They won't even necessarily have the same balance, e.g. Redwood's front:rear spring rate ratio is lower than Ohlins R&T, for a more neutral or even playful handling balance (in theory - I haven't experience R&T firsthand).
In MPP's case, I believe most of the kit, or at least the whole front coilovers, are assembled by KW with KW sourced parts. Again that does NOT mean they're the same as off-the-shelf KW's, they're not. It does mean parts like the mounting hardware are pretty much the same, e.g. the front fork legs look identical between MPP KW's and KW v3. So do the adjuster knobs, aside from MPP having a custom color scheme. That is all 100% fine, there's absolutely nothing wrong with those KW parts. There's no functional reason why MPP would need their own mountain hardware or knobs, and KW has a very solid reputation for quality.
In Redwood's case, everything surrounding the core damper body is their own stuff. I don't know if they do machining in-house, but it's all their own custom parts on the outside. And it is second to none in terms of quality. Those billet fork legs, the (annodized?) adjuster knobs, the gold (or red for FPX) rear spring perches, the billet pillowball top hats, the use of Swift springs, etc...it's all second to none, and suspension art. Are those parts functionally better than the KW hardware? I ain't claiming that! Sure looks pretty though.
But, of course there is a downside for all this premium-ness...you pay for it. Ohlins in general is more expensive than KW, and Redwood Ohlins DFV are even pricier on top of that (e.g. compared to Ohlins R&T). The end result is Redwood Ohlins DFV are a good bit more expensive than MPP KW. $4k coilovers for a street car is no joke. Are they "worth it?" Yes to me, but obviously you don't need to spend that much for other options like MPP, and I appreciate that MPP (and KW in general!) has targeted a nice intersection of price, quality, and function.
Also, to be clear the KW bits on the MPP's are in no way low end at all. If you compare the MPP KW's (or KW v3) to stuff like Tien's, in my opinion the KW's (MPP or KW v3) clearly look higher end (as they should for the price point).
The new Redwood FPX kit throws an interesting wrench into the value equation though. FPX for Model 3 didn't exist when I was shopping, so again not something I had to consider. You get all that fancy Redwood custom hardware (just red instead of gold), and Redwood's custom valving + springs, for actually slightly less than MPP KW's. (Though Swift springs are an extra cost with FPX.) How much is really scarified with the more affordable FPX damper? I really truly don't know. The unnamed damper manufacturer used in the FPX kits obviously doesn't have the reputation of Ohlins or KW. I trust that Redwood picked something with basic good quality, but if it were at the level of KW or Ohlins, they'd advertise the name... On the upside, in addition to all the Redwood custom goodness, the FPX support stock height if that matters to you.
But wait, there's more! Right around the time when I got my Redwood Ohlins DFV, Redwood became an authorized Ohlins damper
builder and servicer. Redwood now does full damper valving and assembly for the Ohlins DFV in house at their shop. And yes that means they can do rebuilds in house now! Prior to this all Redwood custom Ohlins dampers were assembled by Ohlins USA, as mine were. Functionally there should be no difference whether Ohlins USA or Redwood themselves builds up the damper core. Either way it is being valved to Redwood's specs using official Ohlins parts (just as KW builds the MPP dampers to MPP's specs). I think the biggest reason Redwood pursued this is a very practical one: Ohlins USA has been VERY busy and overloaded in recent times, so Redwood's orders were often severely delayed by many months. Bringing the assembly in house makes Redwood less dependent on Ohlins' labor availability, with the nice side benefits of being able to do rebuilds and custom valving in house now.
Besides Ohlins USA, and Redwood now, there are some other Ohlins authorized servicers/rebuilders scattered around the country. I think Ohlins likes to tightly control who is authorized, they don't want random folks building "Ohlins" branded dampers. I can understand why, though not all damper brands are as uptight about it, but KW is in fact even more uptight...
For KW rebuilds (any KW's including MPP's), I believe the only official option is shipping them out to KW in Germany. Now obviously I'd trust KW headquarters to rebuild their own dampers, no question, but that is less flexible and I'm guessing a slower process (with the international shipping) than Ohlins which can be rebuilt in the USA, possibly even locally to you (depending where you are).
Also, the lack of any 3rd party authorized KW servicer probably explains why MPP hasn't pursued assembling or rebuilding their KW's in house - probably KW just doesn't allow that at all. Also, from what I've seen KW has managed to avoid labor and parts shortages during the pandemic better than Ohlins. I don't think KW has given MPP the same level of order fulfillment delays as was happening with Ohlins USA for Redwood's orders. And it does point to KW likely turning around rebuilds promptly (international shipping aside).
Are rebuilds even going to matter in the slightest for any of us just using these coilovers on the street? I don't know. I think it's worth knowing the options in the back of your mind, but I wouldn't worry about it. Ohlins are used as OEM on some cars. I don't know of any KW OEM applications but KW has a top notch reputation for street coilover reliability, I'd trust their reliability just as much as Ohlins.