acarney
Active Member
Strange, one would think a multi-stage Pearl White would more difficult to service. Body shops charge more to repair it, more difficult to touch up and most other auto manufacturers have an up charge for multi-stage metallic paints when buying new.
The prices for the paint color are too high anyway. There should be no charge (just add it to the base price of the car) except for a small up-charge ($500) for special metallic colors that require multistage paint process.
You can buy a Dodge Challenger in 14 different colors. Granted, four of them are different shades of gray.
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It might be more difficult to service, but Musk won’t really care about that if it’s coming out of customer pockets
There is speculation that the white Multi-Coat might not show as many defects or paint issues under close delivery inspections, thus it might make it a little more forgiving on the inspection side of things leaving the factory. (IE let more out without paint correction because they know customers won’t be able to see issues).
Also, who knows, maybe the white pigment is cheaper to produce or less maintenance of their paint systems compared to darker colors? Also maybe they found across the whole available line white was more popular then black so it was/is easier to share paint lines without having to change our colors or being on additional dedicated lines for black?
There could be a number of back end benefits that we don’t see on this, heck, they may just know it’ll boost sales x% because people now don’t have to pay extra for a color they want (white) and in the long run it’s better to sell more cars then making $1000-$1500 extra on less cars. Maybe women prefer lighter colors more and they’re trying to pull in more of a new demographic?
OR, maybe black is actually preferred and this is a way to now charge for something that was free. I’ve seen a lot of people thinking about moving to higher/more expensive trim since the price drop because it’s reachable in their budget now or seems like a much better value. However, it ultimately means more out of their pocket then they were planning to spend before... so as long as it’s profitable for Musk still he might be making MORE money from it. (Think if someone that was paying $1500 extra for white now saving $2500 because of the price cut and free white, now going to long range from SR+ isn’t $9k extra out of pocket, it’s $6500, which seems like a dang good value... but it’s sooo $6500 MORE then they were going to spend last week. I don’t doubt that these constant price changes are more then Musk just picking a number, they probably run statistical models and maybe even consult with physiologists on buying habits to figure out if it’ll actually drive sales higher)