Energy Sales: A Catalyst for Tesla Motors, Inc. in 2016?
Here's how Tesla's energy storage business has grown from zero to meaningful in just over a year.
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But the transition to the Gigafactory didn't take long. The company began relocating production to the battery factory during the fourth quarter -- a move positioning Tesla Energy "for strong growth in 2016," management said in its 2015 third-quarter shareholder letter. The decision for a "pull-ahead" in Tesla Energy's transition to the Gigfafactory was spurred by "very strong demand for Tesla Energy products globally," management explained.
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In conjunction with an earlier-than-expected move to the Gigafactory, the company also "accelerated plans to begin cell production for Tesla Energy products at the Gigafactory by the end of 2016" -- a move management said in its third-quarter shareholder letter was several quarters ahead of schedule.
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Finally, by the time Tesla released its first-quarter shareholder letter, the business was beginning to ramp up meaningfully.
"Tesla Energy also expanded production and deliveries, with momentum continuing to build, and Gigafactory construction remains ahead of our original plan," management said.
During the first quarter, the company delivered over 2,500 Powerwalls and nearly 100 Powerpacks, or over 25 megawatt-hours of energy. Deliveries spanned across North America, Asia, Europe, and Africa, management said.
As Tesla Energy sales continue to grow, Tesla has begun to see the impact on its financial statements. Revenue from Tesla's "services and other" segment, which includes Tesla's powertrain, service, Tesla Energy, and pre-owned vehicles revenue, was up 131% in Q1 compared to the year-ago quarter. Further, the segment increased from representing 4.9% of sales to 10.5% of sales.
While not all of this segment's increase in revenue can be attributed to growing Tesla Energy sales, the company does at least cite it as a key contributor to the revenue segment's growth; the year-over-year growth was driven primarily by "increases in pre-owned vehicle sales, Tesla Energy sales, and maintenance service revenue," Tesla said in its first-quarter 10-Q filing. Assuming a third of the incremental revenue in the segment came from Tesla Energy, the new segment could already represent about 2.2% of the company's total sales -- enough to become a meaningful driver of the company's overall business if rapid growth continues. And given Tesla CEO Elon Musk's recent remarks that Tesla Energy sales could eventually approach Tesla vehicle sales, the company's optimism suggests growth isn't slowing.
Going forward, high demand, rapidly expanding production, and management's aggressive expansion of the business segment mean Tesla Energy could become a meaningful catalyst for the company by the end of this year.