Thank you for pointing this out. This is one of the first things I check on every ER for years. While this is not a perfect indicator due to distortions by higher priced Signature deposits, it is clear, that ever since the S launch this number gets higher despite quadrupling production/deliveries in the same timeframe.Let's talk about demand.
- Model S took more than 25% market share of the US Large Luxury Vehicles in 2015
- Company does not see impact of the turmoil in the Financial Markets on the rate of incoming reservations
- Rate of increase of incoming orders exceeds rate of production ramp. Customer deposits grew 10% year over year (from $257,587 in 2014 to $283,370 in 2015) at the same time as deliveries grew by 51% YoY.
- Company confirmed expectation for further growth of demand in the most mature market - NA
To me this is the strongest indicator of demand continuing to outstrip production.
PS: not that I don't expect a natural drop in Q1 as pent up reservations of X are fulfilled, those 40 grand sig deposits will disappear and will have an effect, but we can kind of do the math on that and factor it in.