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It was a referral prize, it moved you up in line for getting a solar roof installed.
Early Access Token for Solar Roof
Be one of the first to get Solar Roof with this early-access token for priority scheduling of a Solar Roof installation. If you do not use this award, the token may be given to a friend.
I received that email in early August. I went to a Tesla solar presentation and they said they probably wouldn't have the solar roof in Colorado until "late next year" so we're still waiting.