- They are STRONGLY trying to upsell people from the Standard to Standard+. Making people do physical work to get the Standard (must visit a store or call them on some arcane device called a "telephone"), and then once they do, give them the temptation of knowing they're REALLY driving a Standard+, and need only visit the website to upgrade it at any time! This is a great financial move.
And this is how the German media typically react today, in the words that don't need translation of "der Spiegel":
"Teslas 35.000-Dollar-Auto floppt"