You are right about the overall trend but The market for expensive swiss watches has never been better.Funny you say that, but in many ways fancy analog watches are like ICE with constantly shrinking market and mind share. Eventually used only by hobbyists who don't mind the additional cost and maintenance.
My dad has a big collection of stupidly priced watches but I don't think he's bought a new one or worn them much since getting an apple watch every year (made in a watch factory in China).
I used to wear a self winding mechanical watch, then stopped using it with smartphones on the rise but now I too wear a smart watch made in China.
Same way, you can expect Ferrari to continue to do very well as ICE disappear